Target morning drive (6-10 AM) and afternoon drive (3-7 PM) for maximum listener engagement. These time slots boast the highest audience numbers, ensuring your message reaches the widest potential customer base.
Weekday vs. Weekend Programming
Focus your ads on weekdays. KMJ’s weekday programming draws significantly larger audiences compared to weekends. Concentrating your budget here maximizes return on investment.
Consider sponsoring specific segments or shows. Align your ads with programs relevant to your target demographic. For example, sponsoring a financial segment during the morning drive may resonate well with a business-oriented audience. Analyze KMJ’s program schedule meticulously for optimal alignment.
Utilize pre-roll and mid-roll advertising. Pre-roll ads benefit from high attention levels at the beginning of a program. Mid-roll ads, placed strategically, can leverage listener engagement within the show itself. A mix of both strategies is often most successful.
Track and adjust. Monitor your campaign’s performance using KMJ’s analytics tools or a third-party tracking service. Regularly analyze the data to refine your strategy and optimize ad placement for ongoing improvement. Refine your targeting parameters as data becomes available.
