Focus on targeted social media advertising campaigns. Use Facebook and Instagram ads targeting men aged 35-65 with interests in health, wellness, and men’s health forums. Allocate 70% of the budget to Facebook, focusing on retargeting users who interacted with initial ads. The remaining 30% goes to Instagram, emphasizing visually appealing content that showcases product benefits discreetly and subtly. Run A/B tests on ad creatives, copy, and targeting parameters to optimize campaign performance. Track key metrics, such as click-through rates (CTR) and conversion rates, and adjust campaigns accordingly.
Content Marketing Strategy
Create informative blog posts and articles about erectile dysfunction, its causes, and available treatment options. Highlight the advantages of your product over competitors, focusing on affordability and ease of access. Optimize content for relevant keywords using SEO best practices. Collaborate with health bloggers and influencers to promote your product through sponsored posts and reviews. Maintain consistent posting schedule across all platforms and engage actively with followers. Monitor mentions of your brand and competitors across social media and online forums.
Customer Relationship Management (CRM)
Implement a robust CRM system to manage customer interactions. Use email marketing to nurture leads and send personalized messages. Offer exclusive discounts and promotions to returning customers. Provide excellent customer service through multiple channels, including email, live chat, and phone support. Collect customer feedback through surveys and reviews to continually improve product and service offerings. Analyze customer data to identify trends and insights for future marketing efforts. This data will inform future ad campaigns and content strategy.
